The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, JUUL2 Juul Labs Science Juul ramped up nicotine levels, and competitors followed, study says CNN PEER REVIEWED STUDY COMPARES NICOTINE DELIVERY OF COMBUSTIBLE CIGARETTES TO JUUL PRODUCTS AVAILABLE IN UNITED STATES, CANADA, AND EUROPE Juul Labs JUUL Design Life Cycle