Why Marlboro Maker Bet on Juul, the Vaping Upstart Aiming to Kill Cigarettes WSJ How Big Tobacco is Hooking Gen Z Respiratory Health Association E Cigarettes Vaping with Juul & Other Electronic Cigarettes Juul took a page from Big Tobacco to revolutionize vaping Los Angeles Times 1 standard vape pod does not directly equal 20 packs of cigarettes in terms of nicotine content, but it can contain nicotine equivalent to a pack of cigarettes. A JUUL pod, for